Calling someone a rock star is often seen as a positive, especially in the tech world. You often read that X is the rock star of Y industry, but is this actually a good thing?
Last week I went with my good buddy, Dan Bowsher, to see the brilliant Henning Wehn. One of his observations was that he had made a serious mistake when choosing a career as a comedian and that he should have become a rock star. The reason he gave for this was that a rock star can have one hit single and keep playing it for the rest of their careers where-as he can write the funniest joke in the world but no-one wants to hear it the following year.
The same could be said about working in PR. You are only as good as your current piece of work and certainly can’t expect a client to retain your services because you ran a great campaign last year. You constantly have to keep pushing and trying to improve upon the result week after week, month after month and hopefully, year after year. It is why the often over-looked client satisfaction survey is so important. A PR professional can never afford to sit back and think they are safe.
This is why I love our industry. I always want to improve and push boundaries and strive to work with like-minded individuals. It would be dull to be doing the same work based upon one great result five, ten, or even 20 years ago.
If that means PR professionals aren’t rock stars but in-fact the comedians of the communication world? I’ll take that.
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